Consider yourself lucky if your website has consistently been shown on the top of the search engines’ lists. By now, you may already be reaping the benefits of the good SEO practices that your SEO agency may have employed. So does this mean that you are ready to let go of your SEO provider?
Unless your company has had the privilege of setting up its own SEO unit successfully and proven that this group could help sustain your sales levels, take heed: one wrong move and all your hard work could easily go down the drain.
SEO services do not only end with providing you a good website, complete with meta tags and all. It is also about having it updated for relevance, checking for links that may not be working for you, providing user friendly links that make the user open your site. Gone were the days when keyword density is topmost concern. Now, keyword stuffing could lead to penalties. Search engine algorithms change: what may be working then may not necessarily work now. In other words, SEO is dynamic.
Those who hire SEO services may be surprised of the fact that since search algorithms changes, so do their rankings. Questions as “What did we do wrong?” may not be answered. The reason is search engine parameters may have changed. And this is what companies offering SEO services are there for: to makes sure that their customers’ information sits well with what the search engines require. Otherwise, your site does not show up and traffic declines.
If you are successful in maintaining your top position in the searches, the next question now would be: what percentage of this traffic could potentially translate to sales? If you get your traffic right, your next challenge will be keeping your user’s attention by giving quality content. It is not just a matter of blabbering out details about your product, stuffing your site with details that the user might not find interesting. It is presenting to your user the benefits that he will derive at using your product.
If you have gotten your user’s attention this far, then the only concern left would be affordability. If you are reaching a global market, you can as easily price your products as nearly the same with your competitors. Since you have already convinced your user based on the benefits you have given, presenting a price a few steps higher than your next nearest competitor could sway the buying decision to your competitor. After all, price still dictates a lot of the buying decisions, most especially if you had not been very keen on differentiating your product from the rest.
Your SEO services provider should be used for as long as you are bent on joining the internet marketing bandwagon. It is your partner in making sure you get the necessary traffic to your website, attracting users to view your product with the end in view of convincing them that they need to buy it.